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Rox
Rox Motor is an innovative automotive technology company dedicated to creating smart electric vehicles that enhance the outdoor lifestyle experience. Founded in 2021, the company launched with a mission to provide ideal mobility solutions for adventure enthusiasts. Its flagship model, the Rox 1, is a versatile luxury SUV designed to seamlessly adapt to urban driving, off-road exploration, and camping adventures, embodying a philosophy of being "capable in the city, ready for the wild."
Within just three years, Rox Motor has achieved significant milestones, expanding its presence into nearly 30 international markets. The brand recently unveiled its global flagship SUV, the Rox ADAMAS, in Abu Dhabi, demonstrating a partnership aimed at advancing next-generation mobility and specialized material innovation. With a strong focus on R&D, the company has filed over 1,000 patents and collaborates with top-tier suppliers to ensure premium quality and performance.
By integrating cutting-edge technology—such as its next-generation Range Extended Electric Vehicle (REEV) system and intelligent cockpit—with a deep understanding of user needs, Rox Motor is committed to redefining luxury mobility worldwide.
Magic Bridge Car is a Dubai-based automotive dealer with a large stock of ROX units at the Dubai Jebel Ali Free Zone, ready for immediate delivery. Visit us for a test drive.
Strong Technological Foundation
With a dedicated team where over 75% of staff are involved in research and development, Rox Motor has a strong culture of innovation. The company has filed over 1,000 patents, laying a solid groundwork for its vehicle technology and design. This significant investment in R&D fuels the creation of cutting-edge features and ensures the brand remains at the forefront of automotive technology, particularly in new energy and intelligent systems.
Resilient and Localized Supply Chain
A brand's strength is measured by its stability. Rox has strategically established a robust and diversified supply chain, including key local partnerships in critical markets like the Middle East. This foresight mitigates global logistical risks and ensures consistent parts availability and faster service support for owners. This resilient operational backbone guarantees that Rox is not just a car you can buy, but a brand that will be there to support you reliably throughout your ownership experience.
Focused Outdoor Lifestyle Niche
Rox Motor expertly targets the growing global demand for vehicles that enhance outdoor adventures. The brand addresses a gap in the market for a professional electric vehicle that satisfies diverse needs like entertainment, living, transportation, and storage, while expertly balancing both urban and outdoor scenarios. By concentrating on this specific segment, Rox creates products that resonate deeply with adventure enthusiasts, making them feel understood and catered to.
Luxury Design & Customization
Rox defines its luxury experience as "Gliding Luxury," creating a harmonious blend of power, precision, and elegance . The brand goes beyond standard offerings by incorporating region-specific design inspirations and customizations, such as interior motifs inspired by local architecture and seating optimized for traditional attire, demonstrating a profound respect for its diverse clientele .
World-Class Manufacturing Pedigree
Rox Motor's vehicles are produced under stringent quality control standards in partnership with leading manufacturing facilities. This ensures that every vehicle meets international benchmarks for build quality, reliability, and finish. By leveraging proven, high-capacity production lines, Rox bypasses the quality inconsistencies often faced by new automakers, delivering a product that customers can trust from day one. This robust manufacturing foundation is a critical pillar of the brand's promise of durability and long-term value.
Uncompromising Safety and Durability Testing
Trust is earned through rigorous validation. Rox subjects its vehicles to extreme and exhaustive testing protocols, from the scorching deserts of the Middle East to harsh winter environments. This process validates everything from the structural integrity of the chassis and the resilience of the battery systems to the long-term durability of critical components. This commitment to proven safety and reliability ensures that owning a Rox is an investment in security and peace of mind for you and your family, in any condition.
